Logos
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I begin by understanding your brand — where you’re coming from and what you want to communicate. A short questionnaire helps me research who you are, what you like and don’t like, your competitors, and your industry.
Then I move to the sketchpad, where ideas take shape. Most sketches never leave the page, but that exploration helps uncover a distinct direction for your brand.
Next, I refine selected concepts digitally, starting in black and white to ensure the logo works at its core. I typically present 8–10 concepts via Zoom or in person. I encourage you to review them, eliminate what doesn’t resonate, and focus on what does. Finding the final logo usually takes a few rounds — and that’s part of the process.
Once we narrow the direction, I develop color and typography, and narrow in on a single execution.
Finally, I present the refined logo and deliver all brand assets, ready for you to use across your materials.
Here are examples of each step in the logo process, along with the final result:
